Enterprise businesses have a unique set of challenges when it comes to effectively reaching your customers while maintaining a lean internal process between sales and marketing. At Digital Impact Agency, we recommend an inbound marketing approach to drive and convert marketing-qualified leads to sales-qualified leads. Marketing automation software, like HubSpot, enables a smooth hand-off between marketing and sales, and ultimately produces a higher return on investment.
I’m a CEO
As a CEO, your responsibility encompasses ensuring your enterprise business is generating a healthy profit margin and operating smoothly and successfully. Inbound marketing is a logical step to increase profits and streamline processes between departments. By attracting higher quality leads via highly targeted content, your sales team is set up for success 100% of the time. Your marketing department has done its job in walking your leads down the sales funnel and sales is provided necessary insight to close the sale. Higher close rates combined with leaner processes equals a slam dunk for your profit margin.
I’m a CMO
Reaching your customers has become more difficult with the fragmented communication channels available today. Traditional media costs have risen with less return on investment. Digital media has so many options and niches, it can be overwhelming to target and manage your communications and lead database procedures. Inbound marketing simplifies the process. The shift from chasing after your customers online to bringing your customers to you improves your processes while capturing coveted information about your leads. Enterprise inbound marketing creates a strategic approach to create content to attract leads and facilitates a seamless process to deliver sales-qualified leads to your sales department. Your marketing department’s time is utilized efficiently and your sales team is consistently positioned to close the sale. Inbound leads also costs significantly less than outbound leads, while yielding a higher return on investment – making you a budgeting rock star.
I’m a CTO or CIO
Enterprise inbound marketing makes a CTO’s life much easier. A robust CRM and marketing automation software creates a lean digital process while answering the needs of both marketing and sales. One platform, HubSpot, captures lead information for transparent, closed loop reporting between marketing and sales, while also automating communication processes to leads as they navigate the sales funnel. You implement one software and manage one software.